Possess degrees in both Web Development and Marketing, providing for a well-rounded understanding of the creative and analytical functions involved in strategic planning, digital asset management, web development, and internal and client-side marketing.

Offer marketing background stemming from role owning a successful business, developing all collateral and campaigns, positioning company to capture market share, and driving multimillion-dollar sales—in one of the most competitive and saturated markets. Equipped with the education, experience, and skills to excel in the web development and digital marketing arenas, possessing experience in web development, programming, digital media, and web optimization through agency, nonprofit, and consulting engagements. MS in marketing and communication; BS in web development.

September 2013 Franklin University Master of Science in Marketing & Communication 3.80 gpa
December 2011 Franklin University Bachelor of Science in Web Development 3.96 gpa
Franklin University Dean’s List, President’s List, Summa Cum Laude, Leadership Scholars Award
Aaron Haas Web Marketing – Columbus, OH
Founder / Web Designer & Web Marketer | 2011-present

Build custom websites for a variety of clients; currently working on three sites for a professional services business, nonprofit, and spiritual leader. Leverage analytical capabilities to create database-driven backend infrastructures, working extensively on a client’s project to develop a central hub for independent filmmakers.

  • Conducted client interviews to define expectations, created project plans, and executed creative and analytical tasks to produce engaging, data-driven website.
  • Developed a complex website—for indie filmmakers—providing the opportunity for users to create profiles, upload audition videos, search available projects, and connect actors to filmmakers producing independent pictures.
The Breslov Judaic Centre – Bexley, OH
Web Development / Web Marketing | 2013-present

Leverage open source system to design and develop e-commerce website offering 2K+ SKUs, in addition to a service website utilizing heavy HTML and CSS. Drive web traffic through PPC campaign, email marketing, store signage, and newspaper print ads.

  • Researched and secured a nonprofit grant funding $10K/month in Google Adwords, playing a key role in gaining SEO and site relevance.
  • Applied knowledge of digital analytics—A/B testing, Google Analytics, and more—to measure site performance and manage the optimal placement of digital assets.
The Shipyard – Columbus, OH
Landing Page Developer & Optimization Analyst | 2014

Served on the Lead Generation team and tasked with fueling qualified business leads through website development, managing the entire lifecycle from initial site design through development, tracking, analysis, and ongoing updates and refinement. Assessed website needs and opportunities, selected development platform, and maintained user experience as a key driver during the design and development process.

  • Designed and developed homepage experiences that pushed traffic through calls to action, creating content category pages, designing flows, and capturing info.
  • Maintained digital assets to drive optimal conversion and integration with other internal platforms, built new database systems, and managed all CMS tools.
  • Developed data reports and performance dashboards to provide increased transparency of key performance indicators across the Digital team.
  • Utilized MODX CMS to develop 30+ landing pages to drive leads and conversion, performing competitive benchmarking to optimize market positioning.
  • Partnered with major agency clients—Scotts Lawn Care—to develop HTML and CSS code and content for integration into client-side ATP CMS.
Franklin University – Columbus, OH
Web Marketing Work Study (2012-2013) / Marketing Work Study (2010-2011)

Gained experience within Franklin University’s award-winning Marketing Department, contributing to special projects ranging from web content management to research and data analysis, video and photo shoot coordination, and collateral design. Implemented Google Analytics A/B testing tools to optimize custom landing pages for Franklin’s degree programs. Developed branded email communication templates utilized for messaging with prospective and existing students. Teamed with the Lead Media Designer to develop a first-time database system to inventory video clips.

  • Supported web development projects including improving Franklin’s link building initiative through Search Engine Optimization (SEO) techniques, and working within an OpenText Content Management System (CMS) to update content.
  • Performed extensive research to fuel development of custom degree landing pages, leveraging internal and external resources to compile information to highlight on 200 existing pages and 300 new pages of web content.
  • Increased Marketing Department efficiencies by designing and developing a job request ticketing system— partnering with 3rd-party API and utilizing Jquery, PHP, HTML5, and CSS3—to fuel management of marketing requests.
Aaron Haas Furniture Gallery Inc. – Dublin, OH
Founder / Marketer | 2002-2006

Grew sales to $3M in 18 months by developing and differentiating the brand through marketing, promotions, and customer service. Designed corporate identity—logo, stationery, signage, and collateral—and directed print, TV, radio, and web marketing campaigns. Developed and managed the operating budget, allocating marketing dollars based on research, analysis, trends, and ROI calculations.

  • Managed the sales and operations infrastructure involving recruiting and training a 16-person team; performing analysis of quotas vs. actual; and tracking sales, expenses, and profitability of key campaigns, product lines, and promotions.
  • Designed a custom 20K SF showroom and created an optimal product assortment of 2K+ SKUs, directing all buying and domestic and international vendor negotiations to control expenses and expedite product delivery.
  • Increased brand awareness through community outreach and involvement, earning top honors in several Parade of Homes events—in concert with a local designer—and contributing to such events as the Dublin Jazz Festival.

“Aaron recently worked with the Digital Marketing Team at Franklin University as part of our work study program. Upon joining the team, I was unexpectedly surprised by the contribution that Aaron was able to immediately make. Aaron worked closely with our team of Internet marketing specialists and quickly became adept at performing A/B tests of landing pages, conducting research in support of both paid and non-paid search marketing, and our web analytics package.

“Aaron also tackled web development tasks with ease and enthusiasm. He demonstrated his technical prowess by completing both the front- and back-end development of a complicated web form, and integrated that form with our project management software via an API. Further, he quickly helped manage our OpenText content management system and customized WordPress themes, enabling Franklin to launch new, brand-consistent blogs with little setup time required.

“Above all, what impressed me the most about Aaron was his work ethic, ability to manage priorities, and collaboration with other team members. He brings a level of enthusiasm to each project he works on which is evident in the quality of his work. It is for these reasons that I unreservedly recommend Aaron Haas as an excellent addition to your digital team.”

— Franklin University, Director of Digital Marketing